Taobao students detonated educational information hundred billion market business model analysis

read: last year, Taobao education sales of 330 million yuan, of which 1/3 is teaching materials, teaching assistant, and the other 200 million is curriculum sales. Taobao internal estimates, the current online education in Taobao’s average daily turnover of about 3 million yuan, this year can do 1 billion yuan scale. The future "Taobao classmates" layout will be a 2B 2C hybrid platform model.

 

according to media reports, Taobao insiders said, Taobao or will further strengthen the development of education, training, electricity supplier, and may soon launch "Taobao classmates" education channel. With the advent of summer, a variety of educational training institutions reproduce the hot situation, and the market size of China’s educational information has more than 100 billion. Under this background, the relevant listed companies such as Qiming information (002232), 002396), lanxum Ruijie (300010), square straight technology (300235) concern.

"Taobao students" will challenge new Oriental

media reports in Beijing, an online education salon, Taobao official, or Taobao will further strengthen the development of education and training providers, and possibly in the recent launch of "Taobao students" education channel.

The operation idea of

from Taobao education relevant responsible person revealed can be seen, "Taobao classmate" beta version has begun to take shape, the channel will aggregate offline education and online education O2O live video and other functions, which will include live online courses from the K12 entrance examination to occupation skill training and so on all current mainstream education.

according to reports, last year, Taobao education sales of 330 million yuan, of which 1/3 is teaching materials, teaching assistant, and the other 200 million is curriculum sales. Taobao internal estimates, the current online education in Taobao’s average daily turnover of about 3 million yuan, this year can do 1 billion yuan scale. The future "Taobao classmates" layout will be a 2B 2C hybrid platform model. On the one hand, the various training institutions, institutions can provide live teaching on the top; on the other hand, for any ordinary users, as long as there is any user can release programs in proficiency in a particular line, "Taobao classmate", or to apply for permission to live online. At the same time, "Taobao students" is not just to do online education platform, it will be more of the O2O model and pure Online mode integration.

New Oriental chairman Yu Minhong has asserted that with the development of the Internet and other modern technologies, online education industry will usher in subversive changes, the next 3-5 years will be achieved online 40%, offline 60% pattern. This has given the domestic online education entrepreneurs left a huge imagination, "education in the field of Taobao" and the like slogan came into being. Now, "Taobao classmate" turned out, for the online education industry, is undoubtedly a heavy bomb.

insiders pointed out that Taobao does education for size >

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