CTOs State of the Tourism Industry Conference honours legacy sets future

first_imgThe Caribbean’s leading tourism conference was held under the theme ‘Honouring Our Legacy, Defining Our Future’ at the Hilton Barbados resort. Caribbean tourism leaders gathered in Barbados to honour the legacy and define the future of their business. The conference brings together stakeholders from across the wider Caribbean, from tourism ministers and commissioners to hotel and airline executives to travel agents and media.It was preceded by Caribbean Tourism Organisation (CTO) business gatherings, including the meetings of the CTO board of directors and the Council of Ministers and Commissioners of Tourism.Keynote speaker Adam Stewart, CEO of Sandals Resorts International, shared his views on how to cash in on the opportunities that lie ahead for Caribbean tourism.“The sharing economy is a $26 billion sector and Airbnb is one of the most successful architects of the accommodation component of this sector, disrupting the traditional hotel industry and raising concern among the incumbent firms. We are delighted to have Airbnb share its success model as we examine this hybrid market model and discuss the challenges, risks and opportunities for the Caribbean tourism sector,” said Sylma Brown, Director of the CTO’s New York office.Helping to pilot the Caribbean tourism industry through its state of flux will be Taleb Rifai, Secretary General of the U.N.’s World Tourism Organisation (UNWTO), David Scowsill, President of the World Travel & Tourism Council (WTTC) and Hugh Riley, Secretary General of the CTO.One of the highlights of the conference was the Youth Congress where Caribbean students between 14 and 17 years old shared their vision for the future direction of regional tourism.last_img

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