iPhone users to see adverts inside apps

first_img iPhone users in the UK will soon find adverts inside apps they download as Apple rolls out its iAds platform outside the US.The platform allows application developers – and Apple itself – to make money from advertising contained within apps.It is set to launch in the UK and France in December after attracting a host of big money advertisers in the US.European launch partners will include L’Oréal, Renault, Louis Vuitton and Absolute Radio.Apple describes the technology as a “powerful new way for advertisers to reach millions of iPhone and iPod touch users.”The launch of iAds heralded the start of a major advertising war between Apple and Google. At the launch of the iPhone 4, Apple chief executive Steve Jobs claimed iAds would help Apple to control 48 per cent of the mobile advertising market by the end of 2010 – a clear swipe at Google’s dominance.The emergence of iAds has provided Apple with a lucrative new revenue stream. An estimated 5bn apps have now been downloaded through the App Store, with Apple pocketing a third of the cover price. Now it will also be able to cream off a premium from ads.iAds, which is built into iOS 4, lets users stay within their current app while engaging with an the advertisement.Apple says the platform aims to “combine the narrative quality of TV ads with the interactivity of digital for something entirely new”.Marc Menesguen, L’Oréal’s Head of marketing said: “We’re thrilled by the quality, the interactivity and the depth of iAd’s user experience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty.” whatsapp iPhone users to see adverts inside apps KCS-content whatsapp Sharecenter_img Thursday 18 November 2010 7:37 pm Ad Unmute by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStoryUndoTotal PastThe Ingenious Reason There Are No Mosquitoes At Disney WorldTotal PastUndoMoneyPailShe Was Famous, Now She Works In {State}MoneyPailUndoSerendipity TimesInside Coco Chanel’s Eerily Abandoned Mansion Frozen In TimeSerendipity TimesUndoZen HeraldNASA’s Voyager 2 Has Entered Deep Space – And It Brought Scientists To Their KneesZen HeraldUndoWanderoamIdentical Twins Marry Identical Twins – But Then The Doctor Says, “STOP”WanderoamUndoMagellan TimesThis Is Why The Roy Rogers Museum Has Been Closed For GoodMagellan TimesUndoElite HeraldExperts Discover Girl Born From Two Different SpeciesElite HeraldUndomoneycougar.comThis Proves The Osmonds Weren’t So Innocentmoneycougar.comUndo Show Comments ▼ Read This NextRicky Schroder Calls Foo Fighters’ Dave Grohl ‘Ignorant Punk’ forThe WrapCNN’s Brian Stelter Draws Criticism for Asking Jen Psaki: ‘What Does theThe WrapDid Donald Trump Wear His Pants Backwards? Kriss Kross Memes Have AlreadyThe WrapHarvey Weinstein to Be Extradited to California to Face Sexual AssaultThe WrapPink Floyd’s Roger Waters Denies Zuckerberg’s Request to Use Song in Ad:The Wrap’The View’: Meghan McCain Calls VP Kamala Harris a ‘Moron’ for BorderThe Wrap’Sex and the City’ Sequel Series at HBO Max Adds 4 More ReturningThe WrapNewsmax Rejected Matt Gaetz When Congressman ‘Reached Out’ for a JobThe Wrap2 HFPA Members Resign Citing a Culture of ‘Corruption and Verbal Abuse’The Wrap Tags: NULLlast_img

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