When the Sales and Marketing Departments Collide

first_imgLook at any struggling company and you’re certain to see that the marketing and sales departments are in disharmony. Their actions seem to be not only getting in the way of each other, but they’re actually counterproductive to the overall operation. And in many ways, this collision of departments can be to blame for the hardships inside the company. What is responsible for this calamity? Essentially, these two departments have drastically different views of the world.It’s likely that the marketing strategy perceives selling as a very standardized, formulaic process. But the sales methodology is left to deal with people, which is a task invariably complicated by humanity’s unpredictability. Both departments have their particular challenges. But in a struggling company, they’re unable to appreciate this in each other, and are in a constant conflict because of this.There are four steps identified in this post to alleviate the rub and offer sales and marketing support. Read the full article by Steve W. Martin for more information on this topic.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img

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