said a few months ago to write an article to share with you how to build a unique site, but because of the time, has not been able to cash. Recent vacation at home, and finally be able to calm down to discuss this issue with you. OK, get to the point:
, a special column.
want to create a special column, we must first find out the user needs, features are often based on user needs. For example, push a website, his program download, site diagnosis and push a training camp are featured columns. These features are to meet the needs of users, and users are eager to solve the needs. For example, the program download, to meet the needs of practitioners to develop promotional programs, the promotion of the Internet Co is the most needed thing. Site diagnosis to meet the needs of some small and medium-sized enterprise website operators, because this part of the population does not have a professional site planning operations experience, so often can not find the crux of the site. The training camp is a push to meet all their needs to promote the novice, especially foreign friends, because at present in this respect there is no professional school or training institutions, many people could not find an effective way to learn.
two, featured content.
when it comes to content, many friends will think that only the original features, in fact, not necessarily so. For example, the author has done a tutor class website, the station does not have an original content, all copy others. But at that time I almost all similar sites all together, to fine to coarse, and in accordance with the needs of users with the breakdown of the column, and keep updated every day, a few months later, ranking and flow in the first similar sites, and other similar sites began to put the station as a content source, even Sohu parents are often come to the station channel reproduced content.
In addition to
, this content is not necessarily the article, such as pictures, software, comments are content. Like NetEase news, he did not do a good job of sina, but his comments are very distinctive, a lot of people see the NetEase news, is to see the comments. Another example kuxun train ticket search, all the contents of his tone is the content of other sites, but users to him, don’t go to other sites to find repeatedly, also by the users, and achieved great success.
content of construction is a huge project, this paper Co., will not dwell on, give you 16 words: "I have no people, I have the whole, people around me fine, I am fine."
as long as an influential hero or celebrity, it is possible to bring a fire site. For example, Sina blog, because holds out a "Laoxu blog", the Sina blog has become the first choice for catch up from behind, blog, and even forced Sohu blog had to go the civilian route.