as a webmaster, the most depressing thing is the site of the promotion, in short, to promote good will have visitors, visitors have the flow, the flow will have a natural source, the source into their own customers, this is the purpose of promotion, promotion is fine the individual is not much, the main site for promotion and use unscrupulous divisive tactics what methods are used, but the effect is really not satisfactory, the cause of this is not to say, I focus on a new web site to do optimization preparation.
first, the overall layout of the site
The overall layout of the
site for the entire site is self-evident, we must standardize the overall layout of the site, as far as possible the use of flat (tree) structure. The page must be concise, clear and concise, must not be out of order, the people looked dazzling. The site before construction should have an overall plan, as the user’s browsing mode from left to right, then from top to bottom, as if the industry portal such as devaluation net architecture according to 1:2:1 layout from left to right three bar or the A5 architecture, so the layout of reading habits and user experience Liu, structure clear and clear, if the enterprise marketing type can be set to 2:3 or 1:3:2 architecture architecture from the top down. Do not look at the site to the user is not the same, and then look at the browser is not the same. The search engines in order to people’s reading habits, from left to right, from top to bottom. And each page should do crumbs navigation, each page must be able to return to the home page, in order to improve the user experience.
two, the site code of standardized detection
website HTML code for the site after the revision of the code, the maintenance of the code and the speed of the site to open a lot of benefits, from the point of view of optimization can enhance the ranking of the site in the search engine. The site do not have excess accumulation of code, error code, such as JS code can be saved, can merge into a single file to merge into a single file, HTML code to the attention of H1, H2, H3 tags, do not mess with, each page H1 tag can only be used once, the website the theme of H1 label that can be pictures with ALT tags, to allow the browser to recognize the picture with what is Hugh, the page will use less FLASH, can do is not because of the content of the FLASH search engine is not recognized. Another question is to say the URL path, the path of "file path as far as possible with the current page as the contents are similar, URL not too long, the URL path is best not more than three layers, because the URL is too long too many layers is not conducive to the search engine spiders crawling in URL, and try to use less special symbols, otherwise it will put the spider into a loop, and users are also difficult to memory the current URL;
three, web content filling
After the completion of
website is an indispensable content, before Baidu search guide gives the content can not be copied to other stations, but not on the existing Baidu acquisition, content, such as online reprint, copy and copy.