What CEOs want from CMOs

first_img 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr What do credit union chief executive officers want from their chief marketing officers (or the person leading their marketing efforts)? That is a burning question Jeff Rendel sought to answer. He presented his findings at CUNA’s Marketing & Business Development Certification School (which if you have not attended is a “must do” event for every credit union marketer or business development person).As part of his research, Rendel received over 400 responses from credit union CEOs.“Talent is overrated,” Rendel said. “The responses showed that 61% of CEOs are not satisfied with the innovation shown by their CMOs and 53% of CEOs feel they aren’t getting the strategic thinking they need from marketing.” He went on to note that 47% of CEOs are unsatisfied with the level of agility demonstrated by their CMOs and 51% of CEOs are looking for better member insights from their marketing leaders.So what do CEOs really want from their marketing team? According to Rendel, four traits were paramount: continue reading »last_img read more

What makes a catch a catch in football plus some compliance stuff

first_imgBefore I do what I get paid to do, I have to explain to you why I was screaming out Al Michaels and Cris Collinsworth last night as they were mangling the NFL Rule Book. Simply put, Zack Ertz clearly made a catch when he scored the go ahead touchdown against the Patriots last night in what I consider the most entertaining Super Bowl I’ve ever watched.There actually is a compliance component here. The NFL Rule Book is more complicated than the criminal code but refs are expected to make split second decisions in front of packed stadiums and about half a billion people watching on TV.Here’s the allegedly controversial play. If you watch it you will see Ertz catches the ball, takes a step and a half and then dives into the end zone. Here how Rule 8-1-3 defines a catch: “A player who makes a catch may advance the ball. A forward pass is complete (by the offense) or intercepted (by the defense) if a player, who is inbounds: (a) secures control of the ball in his hands or arms prior to the ball touching the ground; and (b) touches the ground inbounds with both feet or with any part of his body other than his hands; and (c) maintains control of the ball after (a) and (b) have been fulfilled, until he has the ball long enough to clearly become a runner. A player has the ball long enough to become a runner when, after his second foot is on the ground, he is capable of avoiding or warding off impending contact of an opponent, tucking the ball away, turning up field, or taking additional steps.” continue reading » 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Amazon Warriors shows appreciation to Marriott Guyana

first_imgAs part of their appreciation for the services provided by the Marriott Hotel, the Guyana Amazon Warriors franchise presented the hotel with an autographed bat on Thursday afternoon.The simple presentation ceremony took place in the lobby of the hotel, where Team Operations Manager of the Guyana Amazon Warriors, Omar Khan, presented the bat to Director of Sales of the Marriott Hotel Guyana, Davie Leona Sukdeo, in the presence of several staff members.The bat bears the signatures of all the Guyana Amazon Warriors players who were part of the franchise during the Hero Caribbean Premier League 2017.Khan said “We’ve been doing it year after year, showing appreciation to all the people who supported us throughout the tournament, and the Marriott Hotel has been one of those”.Sukdeo said, “At the Marriott Hotel we’re always ready and willing to host the Amazon Warriors team; we’ve been doing so for the last three years and our staff and everyone gets excited when there is CPL coming up, so we’re equally as delighted to receive this bat that you’ve given us for three years in a row. It’s going to be an addition to what we have in our glass case and we continue to look forward to a partnership with CPL and the Amazon Warriors.”last_img read more

MINISTER FOR COMMUNICATIONS GIVES DONEGAL DAILY A VOTE OF CONFIDENCE!

first_imgThe Minister for Communications Pat Rabbitte has given his seal of approval to Donegal Daily. The Minister called into our offices at the CoLab Building on the LYIT Campus to see for himself how we keep Donegal people at home and abroad in touch with the news.The Minister agreed that there is a rapid shift from traditional media onto on-line news and complimented the 35,000 visitors Donegal Daily is getting everyday.The Minister was accompanied by Senator Jimmy Harte and Mayor Frank McBrearty. Mayor McBrearty paid tribute to Donegal Daily’s service which he said was now a vital link to the Donegal diaspora around the globe.“Donegal Daily is at the heart of life in Donegal and is helping to keep Donegal people around the globe in touch with what is happening here.“It is important that people who have been unfortunate enough to find themselves having to emigrate be able to remain in touch with home and their families.“Donegal Daily is doing that and we should not underestimate the role such media is playing in keeping those links alive,” he said. MINISTER FOR COMMUNICATIONS GIVES DONEGAL DAILY A VOTE OF CONFIDENCE! was last modified: March 6th, 2013 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more